Summit Entertainment and Plastic Cash International, LLC Join Forces to Launch The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard® Cards
LOS ANGELES, June 1 /PRNewswire/ -- Summit Entertainment has signed an exclusive deal with the teen finance solution, MYPLASH Prepaid Cards to release The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard® cards, an exclusive series of reloadable prepaid and prepaid gift cards designed to give teens and parents a safe and stylish option for money management. Like all other MYPLASH Prepaid Products, with The Twilight Saga: Eclipse MYPLASH cards, teens will be able to safely shop independently, track all spending and budget.
Plastic Cash International, LLC has fashioned these exclusive Prepaid MasterCard cards to continue to meet teen and parent demands for a financial product they can trust and identify with.
"Launching The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard card series is about more than just appealing to the millions of fans around the globe, it's about giving our society's youth a 'cool' and relevant tool to help make a better financial future for generations to come. Having a product that teaches financial responsibility and creates a positive and safe outlet for banking is essential for teenagers and parents alike, but so is a product that really resonates with both teens and parents. This product is just that – a combination of need and want," says Brian Newberry, CEO, Plastic Cash International, LLC.
The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cards will feature images from the third installment of Summit Entertainment's Twilight Saga film franchise, The Twilight Saga: Eclipse, giving fans the ability to carry the movie's most popular characters and graphics in their wallet as well as gain access to exclusive online merchandise, discounts, and content.
"MasterCard is pleased to partner with MYPLASH to deliver relevant prepaid solutions to this important market segment," said Neil Dugan, Vice President, Prepaid Americas, MasterCard Worldwide. "We share the common goal of promoting financial literacy and responsibility for young consumers and their parents. MYPLASH prepaid cards provide young adults the opportunity to learn basic financial education and money management skills and offer parents greater convenience and security. "
As a part of the myriad of web offers tied to the product, The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cardholders will also be able to make purchases anywhere Debit MasterCard is accepted, including online. The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard gift cards will be available nationwide on July 1, 2010 at thousands of retail locations to coincide with the theatrical opening of The Twilight Saga: Eclipse movie on June 30, 2010. The general purpose reloadable products will be available soon thereafter.
Cardholders will be able to add funds to their reloadable The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cards at thousands of retail locations and online, as well as manage their accounts online, and gain access to the MYPLASH Mall for exclusive promotions.
In The Twilight Saga: Eclipse, directed by David Slade from a screenplay written by Melissa Rosenberg and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, Bella (Stewart) once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between her love for Edward (Pattinson) and her friendship with Jacob (Lautner) — knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.
MasterCard is a registered trademark of MasterCard International Incorporated.
About the Twilight film series
The Twilight film series stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story Twilight, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, The Twilight Saga: New Moon was released November 20, 2009. The franchise has grossed over $1.1 billion in worldwide box office ticket sales to date.
About Summit Entertainment, LLC
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
About Plastic Cash International, LLC and MYPLASH
MYPLASH Prepaid Cards are developed and marketed by Plastic Cash International, LLC, the largest teen branded prepaid card company in the world. Co-branded with MasterCard and sold at thousands of retail locations nationwide and online, MYPLASH has distinguished itself from competing prepaid cards with unparalleled retail distribution, product offerings and consumer loyalty, as well as establishing a way to connect with the upcoming generations. As teens and young adults continue to turn to online outlets for their shopping, banking and gaming, MYPLASH helps to make these activities and purchases safer and easier. MYPLASH cards are not linked to personal bank accounts or sensitive information, and do not have overdraft fees, or negative balance charges that are typical with checking accounts. With exclusive branded content and discounts, MYPLASH truly connects with teens and young adults in a "cool" and relevant way, filling the void long left empty in this market. For parents, MYPLASH delivers increased security and convenience with a fresh way to get kids to pay attention to, and manage their finances responsibly.
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