Eclipse' trailer is one of the year's most viral

Eclipse' trailer is one of the year's most viral

As noted last week, The Twilight Saga: Eclipse is now being included in many end-of-the-year charts and reflections, particularly for its trailer. Last time, it was the Eclipse trailer which made Google search history for this year, and now there are more, similar recognitions for Eclipse.

According to AdAge, Eclipse's online video campaign was number one for 2010.

[W]hat would the viral chart look like if we included movies and video games? . . . Without movies or video games, Visible Measures' top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only "social ad" to make the top 10 was Old Spice's "Responses" campaign -- and that's just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for "The Twilight Saga: Eclipse." So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen -- "Eclipse" scored more than triple the views of Old Spice's aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.

Additionally, The Chicago Tribune reports that the Eclipse trailer ranked eighth on the year's most viral YouTube videos list. (OK Go, New Moon soundtrack contributors for "Shoot the Moon," were also included on this list for their video, "This Too Shall Pass."

Source => Twilight Examiner